No, it is not OK that Everybody Hurts!

My comments to Art Janov's Reflection: Everybody Hurts  (click to access)

The interesting thing, with Steve Jobs, was not his Primal Pain, which he probably was aware of, but his exceptional visionary view of how to create closed, user friendly, integrated, tools to be used by everyone of us. They were elegant, irresistible products to improve our daily lives. They were made to communicate, to create texts, pictures, movies, to write, to listen to music, to buy music and to by/read books etc. They have taken us a long way!

He was a tyrant but he probably created more democratic tools than any other human being during the last hundred years. He turned many of the scientific digital innovations into useful tools. The strength of his vision, and sometimes cocky conviction, was that he knew what we needed, and he put it together for us to fill, what I call, with the best of intentions, the Steve Jobs Gap. He didn’t  intellectualize or write about it but with his exceptional talent, he made his friends and co-workers, on all levels, overachieve to make his dreams come true. When, as consumers, we see something, that we desire, that can fulfil our needs, there are resources available. That is and has always been an economic law.

What has this to do with PT?

Well, I have, with pleasure, read your books and Reflections for years and repeatedly been informed (and know from deep and personal experience) that the same humanity which Steve Jobs turned to, has a tremendous problem. Most of them hurts and are swallowing for billions of worth of painkillers, in a noncurative escape from their rerouted pain. From this scam = or treatment of the wrong thing the Pharmaceutical Industry is profiting heavily.

So I agree, lets find out what is really wrong, with how the pain, the PT and the present treatments are being carried out. Let us stop being so nice and confused about how to introduce this fantastic Therapy. Let us put on a more cocky approach and find out how PT can be given to all those who we know need it. I think in this process that both You, Art, and some of your closest pals need an injection of what entrepreneurial innovation and marketing are all about.

The market = the ones who are hurting, you know are there. They are already being deceived by the marketing of the Pharmaceutical Industry without lasting result. We are talking about values that will make PT appear as a comparatively inexpensive treatment. This will, in the future, allow big money now being used for painkillers, to flow into more sound investments.

OK?

Jan